Private label is the fastest way for a distributor to build margin — and the slowest if the details are handled in the wrong order. This is the sequence we run for wafer, chocolate-coated and cracker programmes, from artwork file to loaded container.
1. Start from a reference product, not a blank page
Send us the biscuits you want to beat: a photo, a taste note, and the target price point. We match the cream-to-wafer ratio, sweetness and crunch to your brief, then send counter-samples. This is much faster than describing a product in words.
2. Fix the pack format early
- Film structure: metallised or clear, single-wrap or flow pack — this decides shelf life and how the pack photographs on shelf.
- Counts: pieces per pack, packs per inner, inners per carton. Carton dimensions should be agreed before artwork, because the display face has to fit the carton.
- Market rules: fat, sugar and salt thresholds; allergen wording; any front-of-pack labelling scheme in force.
3. Artwork, barcodes and language
You supply the design; we check it against the physical pack. We add your EAN or GS1 barcode, print the production and best-before date, and — where the market requires it — apply local-language stickers in the factory. English, Thai, Vietnamese, Arabic and Spanish are routine for us.
A private label programme is judged on the tenth container, not the first. Set the specification once, in writing, and hold it.
4. Pre-production sample and approval
Before the line runs, you approve a golden sample: the physical pack, the print, the taste. That sample stays with the batch record so the tenth container tastes like the first.
5. Cartons, loading and documents
Carton counts are confirmed before booking. We document the loading plan and prepare the commercial invoice, packing list, certificate of origin and health certificate your broker needs. Mixed families — biscuits plus snacks plus vermicelli — can share a container when the volumes justify it.
